Landing Pages & Websites

Is your brand available online? Can your potential clients stumble upon your brand site in Google hits?

Is your target page relevant to the customer’s search intent?

Do your landing pages attract enough traffic? Do they convert leads? Do you actually have landing pages?

Have you ever conducted your website’s audit to spot technical and SEO gaps?

Any website suffers from at least one of the above issues. As a marketing agency, Haka Media knows where to look for flaws and how to eliminate them for your website to reach its key goals: attract leads and convert them into customers. If you don’t have a website yet, we can help you construct it SEO-wisely and fill it with effective content. What exactly can Haka Media do for you?

Build a website or a landing page according to your custom needs;
Localize a website;
Conduct a website audit;
Restructure your content to make users respond to it;
Create a landing page that is clear and inspires specific customer action;
Test your landing pages, remove possible distractions, and optimize them to convert better.

An effective business website: What is it like?

Here, we won’t focus on the design essentials. Despite some evergreen trends, there’s no universal approach to a website design — it depends on business goals. Instead, we will focus on the components of the website that make your brand visible to customers.

Users come to your website with a particular intent. These intents may slightly differ, but you should still be aware of them all. The easiest way to define the primary intent of your potential customers is to analyze user requests in search engines. For example, if you are engaged in software development, you may target customers who are interested in software development services, tools, outsourcing partners, etc. This is the core message around which your website will be centered. However, you won’t be the only company out there who is following this principle. That’s obvious. What then? How to make your business website superior?

It’s essential to define your top competitors and analyze the smallest details of their sites. A competitor website is your cheat sheet. It can help you create an effective checklist and stick to it when building your own site. Usually, it’s worth paying attention to the site structure, semantics, content format (images, videos, text, etc.), internal links and backlinks, high-performing keywords, and so many more. The best practice here is to analyze at least the top 10 market rivals, come up with common patterns, and improve them.

The website is important since it increases brand awareness, while landing pages are necessary to promote products and boost sales. Landing pages must be well-optimized, relevant to the customer request, and action-focused. What effect should a landing page have? It should be persuasive enough to grab the attention of users and guide them to specific conversion points like registration form, subscription to a newsletter, ordering a demo, or making a purchase. People tend to scan web pages, they avoid diving into details. So, your landing page should include only the most important information, focus on the customer’s pain points, and provide viable solutions. Mind, however, that landing pages require a good deal of A/B testing. It helps to define how users respond to them and work out the most effective version. Even the smallest details can make the difference here. For example, a dynamic landing page can increase conversions since it adapts to individual customers based on their requests, interests, locations, etc.

SEO-friendly websites & landing pages

SEO optimization makes up a large portion of the website building process. In order to be done right, it requires a well-thought-out strategy and a team of dedicated specialists. Basically, there are 3 key areas that are critical for your site’s ranking in search results.

Structure

This relates to both your overall website structure and the layout of pages. When it comes to the website as a whole, its clear hierarchical structure shows search engines which content is the most important. Generally, it should be prioritized as follows: a home page → a category page → a subcategory page → an individual page (such as a product page). Individual pages should also be structured. They should include title tags, meta descriptions, header tags, image tags, links.

Relevance to a search query

On-page content should contain information that effectively answers the user’s request. It means that your content should bring real value, be well-written and authentic. Duplicates are to be avoided. After all, your aim is to not only rank high in Google, but also engage visitors and convert them into customers.

Keyword optimization

Here, “the more the better” principle doesn’t work. Sometimes, it is enough to include 5-10 keywords in your content to boost your Google ranks. When compiling a keyword portfolio, the important indicators to consider are keyword difficulty and search volume. They show how often users refer to these keywords in their search, and whether they are effective enough to include for rank boosting.

Regular website audits

A website audit helps to indicate possible issues with performance, security, technical elements, etc. Regular audits are necessary to keep your site “healthy” and forestall risks via timely analysis, evaluation, and elimination. Besides fixing issues that require immediate attention, audit data can serve as a basis for website promotion. Analyzing performance metrics, you can diagnose various gaps and weak points in SEO, conversion, content, internal linking — virtually any component that affects your site’s visibility in search hits. As a result, a new viable marketing strategy can be worked out. Given all the benefits, a regular website audit is a must for any online business.

Have you spotted a blind area in your website processes? Do you seek specialists that could help you improve your website performance or build it wisely? Look no further than Haka Media. Fill in the request form below outlining your key problem and we will contact you as soon as it hits our mailbox. Alternatively, you can opt for a website audit if you are not sure where the issue lies.