- Do you want your advertising to have a trusted voice?
- How about promoting your brand effectively? Need a wide audience of active people, interested in your services?
- Or, maybe, you dream about expanding your audience and cooperating with sponsors?
Luckily, there is a service that is keen on satisfying all these needs. As a digital marketing agency, Haka Media offers help in promoting your brand using influencer marketing campaigns. Moreover, we can give you a hand if you want to become an influencer yourself. Read on to make sure that we can make your marketing campaign incredibly effective.
So, influencer marketing is…
To get what is influencer marketing and which mechanisms are making it profitable, let’s make clear what makes a person an influencer. Put quite simply, it is someone, who creates content in a certain niche and has a number of loyal followers. It is obvious that such a person should have an impact on the opinions of the audience. Therefore we often reward influencers with the title a leader of thoughts.
The size of the audience divides bloggers, streamers, YouTubers, and podcasters into micro, macro, and mega influencers. Of course, the number of followers depends on numerous factors, like the sphere of informational space, the popularity of the platform, type of content, etc. However, it is obvious that the popularity among real people also depends on influencer. It takes time, effort, and skills to become popular. Each leader of thoughts tries to build trusting relationships with followers and, therefore, in most cases is perceived as someone reliable.
In a best-case scenario, the leader of thoughts has interesting content, often communicates with the audience, replies to messages and creates an atmosphere of friendly conversation.
Why do I need to cooperate with influencers?
If we tell you that recent research confirms that 94% of those who tried to use influencer marketing campaigns believe that this tactic is highly effective, would you believe us? It is ok that you need more proof. So, let’s try to understand what makes influencer marketing effective.
In fact, there are three pillars that hold the usability of influencer marketing:
Everybody knows that gaining a large audience is a time-consuming process. So, while time is money, is it wise to spend hours, trying to accumulate a large audience of followers by yourself? Even if your budget is large enough to hire people, who will generate all this content needed to attract interested potential clients, how can you be sure that these followers will trust you enough to use your services?
In fact, influencers are those, who already did the hard work for you. In many cases, they are working on their blog or another informational channel for several years already. Moreover, bloggers, streamers, podcasters, and YouTubers are usually fascinated about what they do and it is native for them to speak about it enthusiastically. Their followers can see it clearly and, therefore, are easily engaged. To put it very simply, the Twitter page of a cryptocurrency thought leader is a hot-point of crypto-enthusiasts’ gathering and the YouTube channel of i-gamer is a hot-point of gamers’ gathering, etc. So, you do not need to wrack your head thinking about how to find people interested in your product. Influencers already scraped them together for you.
They also communicate with subscribers quite enough to become trusted. Why is it so important? Let’s try to wear the consumer’s shoes. Before purchasing a product or service, would you like you to know more about it? Of course, the answer is yes. But would you limit your research by reading the brand’s official site only? Obviously, no. Most people tend to ask experts in the needed field or someone they trust. From this perspective, influencers are an all-in-one option, as they are treated by their followers like both experts and internet-friends.
What should I know before working with influencers?
Now, when we are certain that the result of working with influencers is worth the effort, let’s discuss the ins and outs of influencer marketing.
How to choose influencers?
First and foremost, it is important to work with those influencers, whose content is relevant to your product or service. For example, if your brand is somehow related to i-gaming, posting your advertising on a fitness blog is a bad idea. Even if an influencer has a million subscribers, the post would be meaningless if his or her followers have nothing in common with your target audience.
The good news is that the Haka Media team is well aware of all the important points that should be taken into account while choosing a suitable influencer. We know how to find those bloggers, YouTubers, and streamers, cooperation with whom will bring you the best result.
How to outreach them?
The thrush is, not all influencers are ready to cooperate with brands. In most cases, they are busy with making content and have too many incoming messages to answer all of them. Therefore, outreaching influencers can be a really hard task. You will need to contact a dozen of them to place your advertising at least once.
But this is not the reason to give up. We, at Haka Media, have experience in outreaching influencers. Currently, we are cooperating with numerous bloggers, streamers, and YouTubers, who are famous in niches like i-gaming, cryptocurrency, IT and digital technologies. They are ready to promote your brand among their active followers.
What about the promotional content?
As you know from what is said above, influencers are busy people. Therefore, they might refuse you in creating the content about your product or service. Yes, they are really creative and able to make great advertising integrations, but you should mind that your budget might be too small to cover their prices for creating content specifically for you.
Do not be discouraged, as the Haka Media marketing agency has a team of talented content creators at your services. We can make any kind of text or visual content for promoting your brand and reach an agreement with the influencer, who will publish it.
What about the budget?
Just like any kind of promotional activity, using influencer marketing campaigns doesn’t come free. Sometimes, it is hard to decide on the price that will be satisfactory to both an influencer and you as an orderer.
Luckily, Haka Media’s team members are well aware of how to work with different budgets. Our experience indicates that the price of the promotional post depends on numerous factors like your brand’s niche, the size of the influencer’s audience, the kind of content, etc. We are ready to assist you in advertising your brand or service within your budget.
What if I want to become an influencer?
Influencer marketing is undoubtedly a very profitable niche in the Internet business. Therefore, it is only natural that many people want to become leaders of thoughts. Are you one of them? If yes, read on to see how we can help you in achieving this goal.
Let’s discuss the most common pain points that influencers-to-be might have. Maybe, you will recognize some of these concerns. If yes, we will be glad to assist you on a way to becoming a leader of thoughts.
I gained a relatively big audience and want to expand it further, but have no idea how to attract new subscribers.
So, you decided on what is your interest and where to talk about it. You even have some followers and they are active, but the audience isn’t getting bigger by any means. If these theses remind you of your situation, you came to the right place.
Haka Media marketing agency has a great team of experts at your service. We understand the mechanism of expanding the number of subscribers and dealt with it enough times to develop a successful strategy. So, this is what we can offer:
I am satisfied with the number of followers I have, but I do not understand how to benefit from being an influencer.
Everybody knows that influencers can earn good money. And while some people think that leaders of thoughts are getting rich by doing nothing, those, who dealt with this job know that it is has nothing in common with being easy.
In fact, the most significant source of income for influencers is advertising. Many brands are willing to pay thousands of dollars for being mentioned by a popular person. However, processes of building good relationships with both your followers and clients require time and professional communication skills. You basically can’t find a sponsor without outreaching brands’ representatives or at least being active in answering incoming messages.
The good news is that we can help you here as well. Haka media team is professional at maintaining communication between brands’ representatives and influencers.
I want to make advertising integrations into my content, but I lack ideas on how to do it properly.
This is no secret that ideas never appear just out of nowhere. Moreover, while content creation is a difficult task by itself, making advertising integrations or posts require an even higher level of proficiency. Plus, sometimes it is nearly impossible to find inspiration for making promotional content.
Luckily, you are not obligated to deal with it on your own. We are ready to assist you in creating both advertising integrations’ scripts and promotional content of any kind. Haka Media’s portfolio contains countless examples of successfully published advertising material on various topics, including i-gaming, cryptocurrency and IT. So, we are not only want to help you but know how to do it in the best way.
As you see, there no such problem in the digital marketing space, that can’t be solved by the Haka Media group. We hold our creativity ready for making your desires come true!