Content Marketing

Efficient content = hot topic+untapped keywords+authenticity

Have you ever wondered why some articles push your website traffic through the roof, while others barely get a few reader views? The answer is pretty simple — content is a driving force behind any marketing campaign, and thus it should be planned carefully. Don’t simply pitch your product, and force customers to buy by hook or by crook, sell the idea instead!

Guest posts

Modern customers are demanding — they are fed up with cheap advertising stunts; they no longer trust them. Customers seek value and usefulness. To get them aboard, your content should offer helpful solutions to the customer needs.

With this in mind, the Haka Media marketing agency strives to deliver solid and relevant content that will make readers loyal to your brand. How do we achieve this? Let‘s see.

• Before we proceed to designing new content, our analysts do thorough research of the niche, identify key market gaps, create customer personas, and come up with the fresh idea of promoting your business through content — be it web pages optimization, blog posts, infographics, videos, etc.;
• SEO experts then focus on spotting the topics of interest to your target audience, frame a portfolio of high-performing keywords, and generate a list of credible resources for content publishing that may better engage your potential customers;
• Our content specialist creates a detailed outline for the article and sends it to our professional writers for further development;
• In the meantime, the team of outreach experts is contacting reputable blogs to land your branded post and get valuable backlinks for your website;
• Once the article is written and edited, and the targeted blog is negotiated, the piece is submitted for publication.

This is how we handle a content marketing process. We have not included any intermediary steps here, because they are numerous and mostly depend on the strategy we use for your brand. However, analyzing these stages only, you may understand that we take content seriously and do our best to ensure its highest quality. We are trying to provide your customers with valuable and unique content that they can’t get elsewhere.

Content that will meet your every need

While the above mentioned process is relevant for guest posts primarily, Haka Media has much more to offer. Among multiple content marketing techniques, we offer social media campaigns, press releases, brand blog maintenance, thought leader outreach, and many more. Let‘s get into it in more detail.

Digital content for your blog

We won’t break new ground by saying that each type of content requires a different digital marketing approach. When it comes to your blog content promotion, we can determine a few effective methods here: email marketing efforts, optimization for search engines, reorganizing your blog content.

How to make people see cool and useful posts that you publish on your site? Right, you can tell the news via email — it’s the best way to attract organic traffic. However, you can’t just start sending out messages as you see fit. You need a clear email marketing strategy. Analyze the audience, determine the main target groups and where they stand in your sales funnel, work out catchy email texts and personalize them for each group. Once done, pick the appropriate content for promotion.

Search engine optimization is way different. The backbone of this approach is an accurately compiled set of keywords that make your blog more visible to Google. Sometimes, you can stuff your texts with keywords but it won’t bring the desired results. Here, a lot of factors matter. To get the most out of this approach, your search engine competition should be analyzed, your blog pages should be restructured, the relevancy of your posts should be increased, and so many more. All these elements rolled into one can yield top positions in the list of Google hits, organic traffic, and conversions.

However, there are cases where none of the above approaches should be the primary method of promotion. Do you have an in–house strategy for your blog? Do you create content according to a well-timed article plan? Do you know what type of content should be used at different stages of sales funnel? If you have answered “No” at least once, it’s time to think about reorganizing your blog content and tune it to the needs of certain groups of clients.

Getting social engagement

Facebook, Twitter, LinkedIn, Instagram — these are the biggest social media sites today. And that’s a great move to have your brand present at some of these platforms. Why? 1 billion: that’s the average number of users across social networking sites. The great thing about this type of promotion is that social media sites allow you to be less formal and humanize your business. Once again, you should research which platforms your target audience uses actively, focus on types of content that they find engaging, and work out a content plan. Also, make sure to compile a list of the most relevant hashtags, images, links for your posts.

One more thing to remember is that visual content works well in social media. Short videos, guides, streams — all these forms of interaction are worth considering for your brand promotion. YouTube, Twitch, Vimeo are at your service.

What is social media marketing about at its core? It’s about building a positive brand image within a community of users. Are there any other channels that your audiences use on a regular basis? Of course, instant messengers and forums. Platforms like Reddit, Quora, Bitcointalk, Telegram work well for keeping your audience updated on the latest brand news, announcing fresh releases, providing customer support, and even creating your brand identity. So, don’t neglect using them for marketing activities.

Let others spread the word about your brand

Well–written optimized content of any type is a powerful tool to impact the client, for sure. And you now know that you can hook the audience via your website content, social media, and guest posts. What’s next?

Link building

The aim of link building is not only in creating a solid link portfolio that Google will love. Link building can also help you put the word about your business in the mouth of other industry players. You can achieve this in numerous ways:

The more options you have, the better. So, you need to accumulate a large database of resources that will be relevant to your business and have a good reputation within the industry. Once you have it, contact the ‘donors’ and negotiate favorable conditions for partnership. You have an effective outreach team for this, don’t you?

Outreach efforts

No matter how cool and useful your content or partnership offer is, if you don’t have the right people in place to ‘sell’ this, you won’t succeed. You simply can’t do without an outreach team at any of the above stages.

When it comes to promotion of your blog, it’s the outreach team who will be doing the distribution of your content via email. They will notify your customers of any updates, ask for their feedback, and maintain their connection to your brand.

To ensure guest posting, outreach specialists contact the bloggers in your business niche and discuss all the details of cooperation. It also applies to other link building activities that aim at increasing your brand mentions.

Finally, no influencer marketing is possible without a solid contribution of outreach specialists. Thought leaders are individuals who should be treated in a personalized way. So, it is the expertise of your outreach team that is key to striking a favorable partnership deal.

With all the above said, what will be your next move? Are you still wondering how to adapt your content to the right audience? Or, create a piece that will both solve the customer burning issues and help your business grow?

Don’t hesitate to contact us at Haka Media — we have a lot of original ideas for your brand promotion. You can opt for one of the following package deals, or let us know if you need a custom approach.